Data translation between multiple systems


As told to BigCommerce by Gopal Chandrasekaran, Managing Director, arizon.digital as part of a BigCommerce Case Study: https://www.bigcommerce.com/case-study/naturallycurly/

NaturallyCurly actually has multiple systems that require data processing and cleansing, and our solution helps them do this and then share it across different pieces of the operation.


The solution allows for real time data exchange between BigCommerce and multiple other ERP and warehousing systems.

We leverage the API based integration with BigCommerce and have the flexibility to communicate with a variety of target systems using APIs, EDIs and other messaging frameworks.


When order comes into BigCommerce, we use the webhooks to read the order to our cloud integration solution in real time. Here the data validation rules are applied to validate and transform the order data. This information is then sent to the parent company warehouse system (AS400).


Once the warehouse systems processes the shipments, it sends shipping confirmation along with the tracking number. The order status updated in BigCommerce and the order data is enhanced with the tracking number and other shipment details.


A dynamic dashboard shows the status of each order and provides the functionality to re-process orders with data errors.


So while it’s a complex process to explain, really, it’s seamless. It allows us to manage orders with our parent company’s warehouse with a logical flow.



Images on your eCommerce Site


Images and video play a key role in your eCommerce site


Most online store owners know - images are vital in the success of an online store. Vibrant and colorful thumbnails and carousel panels draw visitors in and detailed, well - placed photos of products keep them looking. Images are so important that it is common for store owners to pay photographers to develop professional photographs.

It is key to understand the types of images that will be populating your site. Some of the different images used on your site can include: product images, image thumbnails, model images, and carousel images. These can all require different dimensions or resolutions, and getting them right can make a great difference on your site's load speed, responsiveness, SEO, and visitor retention.

The landing page of your site typically requires 4 to 6 high resolution, landscape - oriented images for the carousel. Elsewhere on the landing page can be filled with category thumbnails, best - selling product thumbnails, or model images. These are often square or portrait oriented, with a relatively lower resolution. The resolution is crucial: on larger monitors, poor resolution images can show up as blurry, while several high – res images can increase page load time. On each product page, often there are multiple high resolution images showing detailed views of the product, and perhaps a photo or video of the product in use e.g. with a model.

The aspect ratio of images must be decided on while designing the site, since they should comply with the template of the page as well as the look and feel. It is crucial to standardize resolutions and dimensions of images when filling a website. Developers will optimize the site around the images, and any inconsistencies will lead to laggy sites, blurry images, poor spacing, and other unforeseen horrors.

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