Multi-Store Retail · Home Improvement
Belami eCommerce Case Study
Scaling 60+ storefronts with composable commerce and unified customer engagement.
Belami eCommerce, a Sacramento-based online retailer and ecommerce service provider, operates a portfolio of niche home improvement storefronts focused on lighting, furniture, décor, and related categories. Arizon Digital helped Belami modernize its commerce and engagement ecosystem with BigCommerce Catalyst and SiteVibes.
The Challenge
Growing a multi-store portfolio without the right engagement foundation
Belami needed a more flexible commerce and engagement foundation to support growth across a large portfolio of niche storefronts. The existing tools created friction rather than scale.
Limited review flexibility
Limited customization for collecting and showcasing reviews across multiple channels and storefront types.
Inflexible UGC capabilities
UGC tools that did not align with Belami's unique multi-storefront needs or content presentation requirements.
Fragmented retention stack
Marketing and retention tools spread across email, loyalty, reviews, and social proof with no unified layer.
Inadequate vendor support
Previous martech provider did not deliver the support or flexibility needed for a growing multi-store operation.
First-party data gaps
Difficulty activating first-party data for personalization, segmentation, and retention at scale.
The Solution
A composable foundation paired with a unified engagement layer
Arizon Digital helped Belami move toward a more composable, scalable ecosystem by pairing a modern commerce foundation with a unified customer engagement layer.
Commerce Foundation
Composable Commerce with BigCommerce Catalyst
Arizon Digital supported Belami's migration to BigCommerce Catalyst, establishing a modern storefront foundation designed for performance, flexibility, and scale across its multi-store ecommerce portfolio.
- ✓Modernized storefront architecture for performance and flexibility
- ✓Improved operational foundations for multi-store management
- ✓Faster performance baseline and enhanced capability for future improvements
- ✓Scalable commerce infrastructure designed to grow with the portfolio
Engagement Layer
Unified Engagement with SiteVibes
Arizon Digital implemented SiteVibes as a centralized retention and engagement layer, helping Belami bring loyalty, reviews, email marketing, and user-generated content into one connected platform.
- ✓Personalized campaigns powered by first-party customer data
- ✓Loyalty programs designed to support repeat purchase behavior
- ✓More flexible review and UGC collection across storefronts
- ✓Integration with SendGrid and Klaviyo for scalable engagement delivery
SiteVibes Platform
Turning first-party data into personalized engagement
SiteVibes combines loyalty, reviews, email marketing, and social proofing to help brands boost customer engagement and turn one-time buyers into long-term customers. For Belami, SiteVibes helped simplify retention marketing by creating a more flexible foundation for personalized interactions, automated engagement, customer reviews, and UGC.
Loyalty
Reward programs that drive repeat purchases and deepen customer relationships across the storefront portfolio.
Reviews
Flexible review collection and display that works across multiple storefronts and product categories.
Email Marketing
Personalized email campaigns triggered by customer behavior, purchase history, and loyalty status.
Social Proof & UGC
User-generated content and social proof tools that build buyer confidence and improve conversion.
Key Outcomes
Measurable results
The engagement created a stronger retention and engagement foundation for a multi-store portfolio while improving the customer experience across key touchpoints.
Business Impact
The Business Impact
By modernizing its commerce foundation and unifying its engagement stack, Belami gained a more scalable way to manage customer experiences across a complex portfolio of niche storefronts. The combined BigCommerce Catalyst and SiteVibes implementation created a stronger foundation for personalization, retention, trust-building, and operational efficiency.
- ✓Stronger customer trust through consistent reviews and UGC across storefronts
- ✓More relevant customer journeys powered by first-party data and loyalty signals
- ✓Better retention workflows across email, loyalty, and social proof channels
- ✓More scalable digital infrastructure for a growing multi-store business
Technology Stack
Technology Stack
A composable stack designed to connect commerce, engagement, and retention across Belami's ecommerce ecosystem.
BigCommerce Catalyst
Commerce foundation
SiteVibes
Loyalty, reviews, email & UGC
Klaviyo
Email marketing automation
SendGrid
Transactional email delivery
“A unified engagement layer created a stronger foundation for retention and reviews without adding complexity across the storefront portfolio.”
Operational takeaway
Modernize your commerce and engagement stack
Arizon Digital helps commerce-led enterprises design, build, and operate scalable digital ecosystems across storefronts, integrations, customer engagement, and AI-enabled growth.