Why BigCommerce Merchants Need Workato for Seamless Integration
March 20, 2025
Introduction As eCommerce businesses scale, managing multiple platforms, systems, and workflows become increasingly complex. BigCommerce merchants need seamless integration of siloed systems to automate processes, reduce inefficiencies, and improve overall operations. For other enterprise companies Workato integration connects crucial business...
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8 ways in which generative AI enhances eCommerce marketing and customer engagement initiatives
March 13, 2025
Generative AI has been transforming many marketing and customer engagement initiatives through automation and offering innovative, efficient, and highly personalized solutions. Following are examples of improvements brought by genAI marketing and customer engagement initiatives: 1. Personalized Customer Experiences in eCommerce...
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Transforming Demand Forecasting and Inventory Management with the Power of AI
March 7, 2025
Inventory management is the lifeline of eCommerce, as effective inventory management and robust logistics bridge the gap between customers finding and purchasing products online and eCommerce businesses fulfilling those orders. Effective inventory management helps eCommerce businesses maintain a competitive advantage...
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10 Ways AI Revolutionizes Content Creation and Brand Consistency in eCommerce
February 21, 2025
When a user goes through an eCommerce customer journey, starting from the discovery, all the way up to completing a purchase and post-purchase engagement, they come across vast amounts of textual, visual, and interactive content. All these different types of...
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10 Best Practices in 2024 for Effective eCommerce Customer Service
February 13, 2025
The Importance of eCommerce Customer Support The eCommerce evolution in the last decade has brought us numerous website features and functionality that helped businesses differentiate themselves from the competition. However, applying the latest features in themselves does not create a...
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eCommerce integration and data centralization
January 24, 2025
Data is the lifeline of eCommerce businesses today. From customer data to other data related to products, inventory, financial transactions, customer support interactions, etc, an eCommerce site handles vast types and amounts of data. While the flow of various kinds...
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What is Customer journey mapping? How to Create seamless eCommerce customer journeys With It
December 24, 2024
The simple and straightforward way of interacting with customers in a traditional retail business model is a thing of the past. In a traditional retail setup, a customer would simply walk into the store after seeing an ad, poster, or...
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Creating a seamless eCommerce customer journey: 10 proven strategies
December 24, 2024
Every business strives to out-strategize and outperform the competition in the eCommerce space to achieve market leadership. In this highly competitive market, where countless virtual storefronts beckon consumers with promises of convenience and satisfaction, having a significant differentiating factor is...
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