B2B Manufacturing · Specialty Construction Products
Prosoco Case Study
Compliance-driven B2B commerce for a specialty masonry and construction products manufacturer.
Prosoco manufactures specialty chemicals used in masonry cleaning, concrete surface treatment, and building preservation — products sold through a network of contractors, dealers, and distributors. Arizon Digital redesigned their commerce experience to enforce purchase restrictions, automate compliance documentation delivery, and give dealer accounts the self-service visibility their customers expected.
The Challenge
A specialized product catalog with compliance requirements the platform couldn't enforce
Prosoco's product line spans everything from everyday masonry cleaners to chemically complex consolidants with professional-only purchase requirements. The existing commerce platform had no way to enforce those restrictions, deliver required compliance documentation, or give B2B accounts the visibility they needed to self-manage.
Purchase restrictions without guardrails
Several product lines carry regulatory restrictions requiring professional qualification — but the existing checkout had no mechanism to enforce them.
SDS delivery was entirely manual
Safety Data Sheets required for regulated products were emailed after the fact by customer service — creating compliance risk and operational overhead.
Quoting handled outside the platform
Contractors and dealers requesting project-volume pricing negotiated via phone and email, with no structured quoting workflow or audit trail.
No account-level visibility for dealers
Distributor and dealer accounts lacked order history, invoicing, and pricing visibility — forcing reliance on customer service for basic account questions.
Technical catalog difficult to navigate
A large catalog of chemically distinct products with overlapping applications made it hard for buyers to self-identify the right product for their project.
The Solution
Compliance built into the commerce layer, not bolted on after
Arizon Digital rebuilt Prosoco's commerce experience in two directions: compliance enforcement at the transaction layer, and account-level self-service for their dealer and distributor network.
Compliance Layer
Restriction Enforcement & SDS Automation
Purchase eligibility logic was embedded directly into the commerce platform — stopping restricted products from completing checkout without qualification, and automatically delivering Safety Data Sheets for regulated SKUs at the point of purchase.
- ✓Purchase eligibility rules enforced at the product and cart level
- ✓Automatic SDS document delivery at checkout for regulated SKUs
- ✓Compliance-relevant product information surfaced on the PDP
- ✓Clear buyer qualification messaging at point of restriction
B2B Account Experience
Dealer Portal & Structured Quoting
Arizon Digital implemented tiered B2B accounts with role-based pricing, self-service order management, and a structured quote request workflow — replacing a manual phone and email process with a governed, repeatable model connected to ERP data.
- ✓Account tiers for contractors, dealers, and distributors with role-based pricing
- ✓Self-service order history, invoice access, and reorder capability
- ✓Structured quote request workflow replacing phone and email quoting
- ✓ERP-connected pricing and order data surfaced in the account portal
Key Outcomes
What changed operationally
The engagement replaced manual compliance handling and ad hoc account management with platform-enforced workflows that reduce overhead and risk across the order lifecycle.
Business Impact
A commerce platform that reflects how Prosoco actually sells
The core outcome was a commerce experience that matches the operational reality of selling specialty chemicals through a multi-tier network — with compliance built in, not managed around.
- ✓Compliance-enforced checkout eliminates manual gating and eligibility errors
- ✓Automated SDS delivery reduces customer service burden and regulatory exposure
- ✓Dealer self-service reduces inbound account and order inquiries
- ✓Structured quoting creates an auditable, repeatable sales process for large orders
Technology Stack
Technology Stack
A B2B commerce stack designed around compliance, account hierarchy, and ERP-connected order management.
BigCommerce B2B Edition
Commerce and account management
ERP Integration
Pricing, inventory, and order sync
Compliance Middleware
Purchase restriction enforcement and SDS delivery
Customer Portal
Dealer and distributor account self-service
Selling through a complex B2B network?
Arizon Digital helps B2B manufacturers build commerce experiences that reflect how they actually sell — with compliance, account hierarchy, and ERP integration built in from the start.