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Case StudiesRaceTrac

Energy Distribution · Enterprise Procurement Transformation

RaceTrac Case Study

Modernizing enterprise ordering, replenishment, and warehouse orchestration on BigCommerce.

Arizon Digital helped RaceTrac transform enterprise B2B procurement and store replenishment through a commerce-centered digital foundation. The initiative connected bulk ordering, SSO-enabled account access, multi-warehouse inventory, Blue Yonder WMS, and middleware orchestration to streamline ordering and operational execution.

Enterprise B2B CommerceStore ReplenishmentBulk OrderingBlue Yonder WMS IntegrationMiddleware Orchestration
BigCommerceCommerce platform
SSO-EnabledEnterprise access model
Multi-WarehouseInventory architecture
Middleware + WMSOperational integration
Client
RaceTrac
Industry
Enterprise fuel and convenience distribution
Transformation Scope
B2B procurement, replenishment workflows, and warehouse-connected ordering
Business Goal
Increase ordering efficiency and operational alignment across enterprise supply workflows

RaceTrac required a stronger digital foundation for enterprise procurement and store replenishment workflows that could support scale, governance, and operational complexity.

Arizon Digital delivered a BigCommerce-based B2B ordering experience integrated with SSO, multi-warehouse inventory, Blue Yonder WMS, and middleware orchestration to improve process speed, routing reliability, and execution visibility.

Procurement and replenishment workflows needed modernization

Enterprise ordering and replenishment involved complex routing and inventory dependencies across multiple warehouses and systems. Without a connected digital workflow, coordination overhead and process friction increased as operations scaled.

Procurement complexity at enterprise scale

Bulk purchasing, account structures, and replenishment patterns required a commerce workflow built for B2B reality.

Disconnected inventory and routing context

Warehouse routing and inventory decisions needed deeper integration between commerce, middleware, and WMS systems.

Access and governance requirements

Enterprise ordering required secure role-based access with SSO and clear account-level controls across users and locations.

A connected B2B ordering and replenishment foundation

Arizon Digital implemented an integrated architecture centered on BigCommerce to support procurement velocity, inventory-aware ordering, and warehouse-connected execution.

Enterprise B2B commerce enablement

Built a procurement and replenishment experience tailored to enterprise ordering behavior and store-level supply needs.

  • BigCommerce implementation for enterprise B2B workflows
  • Bulk ordering support for replenishment operations
  • Account-aware ordering pathways by role and location
  • Structured ordering UX for repeat procurement patterns

Integration and orchestration layer

Connected middleware, WMS, and inventory services to improve routing logic and execution consistency across warehouses.

  • SSO integration for secure enterprise access
  • Multi-warehouse inventory awareness in order flow
  • Blue Yonder WMS integration for routing and fulfillment alignment
  • Middleware orchestration to synchronize workflow state across systems

Capabilities applied to the transformation

Enterprise B2B Commerce ArchitectureStore Replenishment Workflow DesignSSO and Access Control IntegrationMulti-Warehouse Inventory ModelingBlue Yonder WMS IntegrationMiddleware Orchestration

More reliable, scalable procurement and replenishment operations

The new foundation enabled RaceTrac to move from disconnected enterprise ordering flows to a more unified and execution-ready operating model.

Improved ordering consistency

Procurement workflows were standardized for enterprise buyers, improving repeatability in store replenishment execution.

Stronger warehouse-routing coordination

Integrated orchestration improved alignment between ordering decisions, inventory context, and warehouse fulfillment paths.

Future-ready B2B foundation

The connected architecture positioned RaceTrac to expand automation and AI-assisted optimization across supply and ordering workflows.

Integrated technology foundation

BigCommerce

Enterprise B2B ordering and replenishment experience

SSO Integration

Secure identity and role-based procurement access

Blue Yonder WMS

Warehouse routing and fulfillment coordination

Middleware Orchestration Layer

Cross-system synchronization and workflow state management

Connected procurement workflows unlock AI-assisted operations

With enterprise ordering, inventory context, and routing workflows connected, RaceTrac has a stronger foundation for AI-enabled optimization in forecasting, replenishment prioritization, and operational decision support.

  • Integrated workflow signals for AI-assisted replenishment insights
  • Cleaner orchestration data for exception detection and routing optimization
  • Scalable architecture ready for governed enterprise AI extensions

Ready to modernize connected commerce operations?

Arizon Digital helps growing enterprises modernize commerce, connect critical systems, and build scalable digital foundations for operational efficiency and AI readiness.