B2B Sales & Account Workflows
Centralize access control across every system your buyers touch
Modernize authentication and access governance across storefronts, portals, identity providers, and business systems — so the right people get in, and the wrong ones don't.
B2B commerce environments accumulate login complexity quickly. Dealers log in separately from distributors. Portal users are separate from storefront accounts. IT manages access manually. Arizon Digital helps you design a centralized identity model that reduces friction, improves governance, and scales as your customer base grows.
The Problem
Why access management breaks in complex B2B environments
Identity and access control are often treated as IT infrastructure issues rather than commerce workflow problems — until they create friction for buyers or gaps in governance.
This leads to:
- ✕Dealers, distributors, and enterprise buyers manage separate logins across disconnected systems
- ✕No centralized access governance across storefront, ERP, CRM, and portal environments
- ✕Onboarding new users or customer accounts requires manual provisioning steps
- ✕IT and security teams lack visibility into who has access to what systems
- ✕Legacy authentication methods create friction that slows B2B purchasing workflows
Our Approach
Identity designed as a commerce workflow, not just an IT project
Arizon Digital approaches identity and access through the lens of the buying experience — who needs access to what, how it connects to their account, and how governance scales over time.
We help define:
Defining how users, roles, and access levels are structured across your commerce and business system landscape
Connecting your storefront and portals to Okta, Microsoft Entra ID, Active Directory, or other identity providers
Designing how access is granted, updated, and revoked as users, accounts, and roles change over time
Aligning user identity with customer accounts, pricing groups, and approval hierarchies in your commerce platform
Automating user provisioning and deprovisioning so access management does not require manual IT intervention
Building the audit trails and access reporting needed for enterprise governance and security compliance requirements
The result is an identity model that reduces login friction for buyers, centralizes governance for IT, and connects seamlessly to the rest of your commerce and business system stack.
Workflow Design
How centralized access control is implemented
Identity Mapping
Define user types, roles, access levels, and how identity maps to customer accounts and pricing groups.
Provider Integration
Connect to your chosen identity provider — Okta, Entra ID, Active Directory — with configured SSO flows.
Access Governance
Design how access is granted, updated, and revoked across all connected systems and storefronts.
Account Alignment
Align authenticated identity with commerce roles, account-specific pricing, and approval permissions.
Audit & Reporting
Provide access logs, user activity reporting, and governance dashboards for IT and compliance teams.
Application Layer
Where application acceleration fits
This solution is supported by Integer SSO, available as part of the IntegerCloud platform. Integer SSO provides the single sign-on and identity integration layer for enterprise commerce environments.
Arizon Digital designs the identity architecture, access governance model, and system integration approach — ensuring SSO is deployed within a structure that serves both buyer experience and enterprise security requirements.
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Integer SSO
IntegerCloud Platform
Fit Assessment
Who this is best suited for
This solution delivers the most value for B2B and enterprise commerce operations where access complexity, governance, or buyer login friction are active problems.
- ✓B2B merchants with multiple buyer types — dealers, distributors, internal teams
- ✓Enterprises managing access across more than one platform or portal
- ✓Organizations with compliance or security requirements around system access
- ✓Teams onboarding and offboarding large numbers of customer users regularly
- ✓Commerce operations already using Okta, Microsoft Entra ID, or Active Directory
Delivery Model
How Arizon Digital delivers this
We follow a structured approach that maps your current access landscape before designing the identity and governance model.
Access Assessment
Map current authentication methods, user types, access points, and governance gaps across your system landscape.
Identity Design
Define user roles, access levels, provider integration approach, and account alignment model.
Application Setup
Configure Integer SSO where applicable as the identity and access layer within your commerce environment.
Integration
Connect SSO to your storefront, portals, ERP, CRM, and other systems requiring authenticated access.
Rollout & Governance
Migrate users, validate access flows, and establish ongoing governance and audit reporting processes.
Ready to modernize access control across your commerce environment?
Talk to Arizon Digital about designing an identity and access model that works for your buyer types, system landscape, and governance requirements.