AR in eCommerce: Trends, Use Cases, and Best Examples for 2025 

Augmented Reality (AR) is no longer just a novelty in eCommerce—it is transforming how consumers shop online by offering interactive and immersive experiences. With digital experiences becoming increasingly necessary, brands that adopt AR bridge the gap between online and in-store shopping. AR allows customers to visualize products in their environment and buy with confidence, transforming how consumers shop online. In 2025, AR is set to redefine customer expectations, shorten buying cycles, and blur the lines between physical and digital commerce. 

AR is Driving Growth in Retail: According to PwC, “VR and AR have the potential to add $1.5trillion to the global economy by 2030.” In eCommerce, AR is helping retailers reduce return rates, increase customer satisfaction, and offer personalized shopping experiences, which ultimately drives higher sales and conversions. 

Top AR Trends in eCommerce for 2025 

1. WebAR Becomes Mainstream 

Gone are the days when consumers needed to download an app to experience AR. In 2025, WebAR—which allows AR experiences to run directly within a mobile browser—has become more accessible and scalable. Retailers are embedding AR product previews, virtual try-ons, and 3D configurators seamlessly into their websites. 

2. AI-Powered AR Personalization 

Machine learning is now powering AR interfaces that learn user preferences and tailor experiences in real time. Imagine trying on virtual clothes that auto-adjust to your body type or AR furniture previews that adapt based on your home’s decor. 

3. AR-Driven Social Commerce 

Platforms like Instagram and TikTok now allow AR shopping experiences directly through shoppable stories and reels. Influencer-led AR filters let users try on products, view features, and purchase instantly—merging entertainment and eCommerce. 

4. Enhanced Product Discovery with AR Search 

Search is becoming visual. Shoppers can now point their phones at an object or environment and receive AR product suggestions overlaid in real-time. This is revolutionizing how discovery and product relevance work in a digital storefront. 

5. Enterprise-Grade AR Integrations 

Enterprise platforms like Shopify, BigCommerce, and Salesforce Commerce Cloud are integrating AR plugins and APIs, making it easier for merchants to scale 3D product experiences without massive investment. 

Use Cases Redefining the Shopping Experience 

1. Virtual Try-Ons 

Fashion, eyewear, and beauty brands are using AR to enable virtual try-ons. Shoppers can see how makeup looks on their face, how a pair of sunglasses fits, or how clothes drape on their body. 

2. Product Customization 

From sneakers to furniture, AR is letting customers build and visualize custom products before purchase. This reduces returns and increases satisfaction. 

3. Home Visualization 

Furniture, home decor, and appliance brands are using AR to let shoppers visualize products in their own space with accurate scale and lighting—bridging the gap between in-store confidence and online convenience. 

4. Guided Shopping & Customer Support 

AR-powered assistants can guide customers through product features or step-by-step setup instructions right in their environment, improving onboarding and support. 

5. B2B and Industrial Applications 

AR is also gaining traction in B2B commerce. Industrial buyers can preview equipment in context or simulate configurations before placing complex orders. 

Best-in-Class AR Examples to watch in 2025 

1. IKEA Kreativ 

IKEA’s AR tool now offers an AI-powered interior scan that removes existing furniture and replaces it with new products in a real-life setting. 

2. Warby Parker Virtual Try-On 

Warby Parker’s AR app lets customers try on glasses with facial mapping, making the online selection process feel like an in-store experience. 

3. Shopify AR Tools 

Shopify continues to expand its 3D and AR toolkits for merchants, enabling product visualization across mobile, desktop, and social platforms. 

5. Bigcommerce AR integration 

BigCommerce provides a robust platform for implementing AR tools and integrations helping merchants increase customer engagement and enhance brand image. 

5. Sephora’s Virtual Artist 

Sephora allows users to try makeup virtually with real-time color accuracy and skin tone matching using AR. 

6. Puma’s AR Shoe Try-On with Snapchat 

Puma has partnered with Snapchat to let users virtually try on shoes through fun, interactive filters that drive high engagement and conversions. 

Conclusion: AR is the Future of eCommerce 

As consumer expectations grow and digital commerce becomes more experience-driven, AR is emerging as a critical differentiator. From visualizing purchases to enabling confidence in buying decisions, the brands embracing AR in 2025 are not just keeping up—they’re leading the way. 

At Arizon Digital, we help brands leverage next-gen technologies like AR to elevate digital commerce experiences. With deep expertise in implementation and a strong focus on usability, performance, and integration, Arizon enables merchants to go beyond out-of-the-box features. Whether it’s a virtual try-on solution or a WebAR-powered configurator, we work closely with clients to design, develop, and deploy scalable AR solutions that drive measurable business outcomes.