Top 10 Third-Party Tools for Integration for Unlocking the full Potential of Your E-commerce Store 

The rise of e-commerce as an indispensable force in the business landscape has transformed both B2B and B2C sectors. Today, e-commerce platforms stand as the foundation for online stores, offering comprehensive tools for constructing and efficiently managing e-commerce stores, thereby propelling businesses to the digital forefront. 

Why do you need integration with third-party tools? 

While e-commerce platforms offer almost everything you need to get your online store up and running smoothly and efficiently, they do not meet every need of the businesses and customers, as they do not offer every latest feature and functionality that customers expect and want from an e-commerce store. So, the integration with third-party tools remains a critical component for businesses seeking not just survival but also to achieve a significant competitive advantage.  

What are third-party integrations? 

3PT, also known as third-party integrations, build additional functionality and features on top of the capabilities offered by your e-commerce platform and act as the catalyst for success. 3PT integration is not a mere choice; it is strategically indispensable. 

Businesses turn to third-party integration to: 

• Amplify user experiences 
• Infuse additional functionalities  
• Serve customers better 
• Achieve customer satisfaction 
• Maintain a competitive edge 

The seamless cohesion between the e-commerce platform and external software augments the overall performance, creating a digital ecosystem that is adaptive, dynamic, and capable of meeting the evolving demands of the market. 

Top 10 e-commerce store third-party integrations 

1. Payment Gateway 

The payment gateway is arguably the most significant e-commerce store third-party integration. A robust payment gateway integration ensures secure and efficient financial transactions. A seamless payment experience is crucial for businesses to earn trust, regardless of whether the customers are making B2B bulk purchases or B2C individual transactions.  

There are numerous payment integrations. Popular choices like Stripe, PayPal, and Square support diverse payment methods, such as digital wallets, cash on delivery, or Buy Now Pay Later, in addition to facilitating traditional card payments. These integrations enable businesses to reach out to a global customer base. Advanced features like subscription billing and fraud detection further help in securing transactions. 

2. Shipping Gateway 

Efficient order fulfillment is vital for customer satisfaction. Integration with shipping gateways streamlines the shipping process, optimizes logistics, and enables real-time tracking, automated label generation, and multiple carrier options. 

BOPIS (Buy Online & Pick-up In Store) is another popular shipping option. A BOPIS integration, such as the Integer BOPIS, enables users to save on shipping costs by allowing them to shop and pay online on the e-commerce store and collect those items in person from a delivery center. Integer BOPIS incorporates: 

It expedites order processing and provides customers with accurate delivery estimates, reducing uncertainties and contributing to an overall positive post-purchase experience. 

• Inventory tracking features 
• Mobile-friendly UI with email and text notifications 
• Directions to the selected store using Google Maps 
• Flexible pick-up date and time according to customers’ convenience 
• Ability to configure store hours and blocked dates 
• Enable/disable pick-up for specific products 
• Low inventory alerts 

3. Search Filter App 

The speed and ease with which customers can find what they want determines the user experience in an e-commerce store.  

You can enhance the user experience by integrating advanced search and filter applications like Integer Findsmart. Findsmart app empowers customers to navigate your product catalog effortlessly. It significantly improves the discoverability of products, saves customers’ time, and increases the likelihood of conversions by presenting them with the most relevant options. It lets you: 

• Configure any number of filters and nested filters 
• Sort and position filters in any order 
• Create different filters for different product categories 

• Control visibility of products based on customer group. 
• Control filters and product searches from a centralized dashboard 

4. Digital License Management System 

E-commerce sites that sell digital products such as software, music, audio-visual content, etc., face a unique challenge. They must safeguard their offerings from piracy and enable the legitimate buyer to use the product seamlessly. So, managing licenses effectively is paramount for these businesses. 

Integration with a Digital License Management System, such as Integer Licensevault, ensures secure distribution, activation, and tracking of digital assets. The app comes with many must-have security features, such as: 

• Two-factor authentication 
• Prevention of unauthorized access to the app using a token system for installation and the security group settings 
• Generation of a unique URL for each license code after the customer places the order 
• Access to these URLs only by the specific customer  

These key features protect intellectual property and streamline customer access to digital content, fostering a seamless and controlled user experience. 

5. Instant Quote Generation 

B2B transactions often involve complex negotiations, considering B2B purchases are usually on a much larger scale. Price per unit can vary vastly depending on the quantity of purchase. So it is hard for businesses to list a fixed price on the site. However, the foremost feature B2B customers expect from an e-commerce site is the ability to see the price quickly before they can start negotiating. 

Integration with B2B instant quote automation tools like Integer Quote Express facilitates efficient quoting, negotiation, and order processing. Quote Express automates the generation of quotes based on customized pricing structures, ensuring accuracy and consistency in B2B transactions. It lets customers place quote requests from the product page itself and enables you to manage all the quotes through their life cycle and customize them with validity, terms, and notes from a centralized dashboard. 

Quote Express integration expedites the sales process, leading to quicker deal closures and improved customer satisfaction. 

6. Auctioning Automation Integration 

Purchasing a product online for a fixed price is not the only model for online sales; many e-commerce sites allow users to bid for products. Auctioning is not necessarily a business model only suitable for high-value antiques and rare items; for instance, eBay lets customers bid for all kinds of products. 

Integration of auctioning automation tools like Integer Bidbot is transformative for businesses embracing auctions. Bidbot facilitates a transparent and streamlined auction process by allowing sellers to: 

• Create or re-create an unlimited number of auctions. 
• Set increment rules and minimum price. 
• Approve select customers for bidding. 
• Use filters to search products and track their auction status. 
• Communicate the bid status seamlessly.  

Bidbot Integration ensures that auctions run seamlessly on the e-commerce platform, maximizing participation and returns while providing a dynamic and engaging experience for buyers and sellers. 

7. Bundling & Kitting Integration 

Customers want value for money, and bundling multiple products and offering them at a discount gives them more products for less money. At the same time, it helps businesses increase average order value and achieve better sales. It also helps combine products with varying demands in the market and sell them as compelling bundles to clear inventory. So bundling and kitting benefit customers and businesses alike. 

Bundling and kitting integrations, such as the Bundle Buddy app, facilitate the creation, management, and promotion of bundles and kits on your e-commerce site. It lets you package complementary products from different categories, enticing customers with unlimited, cost-effective bundles. It not only simplifies the purchasing process for customers but also encourages upsells and cross-sells, boosting your revenue.  

You can also leverage features like:  

Bundle Analytics for tracking the performance of different bundles 

Cross-platform Bundling to offer similar bundles across multiple platforms or sites, and  

Bundle Discounts to incentivize purchases 

8. Dealer Management and Incentivization: 

Businesses with dealer networks require long-lasting collaborations and close partnerships with dealers and distributors. Dealers interact with customers directly; they can recommend products and brands to customers and take your brand closer to them. An unhappy dealer can cost you customers. So it is indispensable to work with the dealers continuously and reward and incentivize them for good performance.  

Dealer management and incentivization integration with third party tools such as Integer’s Payout Pal help you collaborate with the dealers, track their performance, manage incentives, conduct loyalty programs, and streamline communication. They facilitate real-time data exchange between the e-commerce platform and the dealers, optimizing the overall efficiency of the distribution network and enhancing partner relationships. 

9. Inventory Planner: 

With more reach and variable demand, managing inventory is a massive challenge. Without proper inventory management, products may often go out of stock, which is enough to push a few customers to choose a competitor.  

Inventory planner integration with third party tools help optimize inventory management by providing advanced forecasting, demand planning, and inventory tracking capabilities. These integrations let you maintain the stock levels to match the demand, preventing stockouts and excess inventory. By maintaining optimal inventory levels, businesses can minimize backorders and improve order fulfillment speed. 

10. Live Chat 

In a competitive business environment, having customer support that queues up customer calls and inquiries is not adequate. The problem with that approach is it has a waiting time that varies depending on the number of customers in the queue and the number of customer support executives available. It is unpredictable. For instance, during the holiday season, the waiting period can increase. Providing customers with an instant response with real-time customer support gives you a competitive advantage. 

Integration with live chat tools enables businesses to engage with customers instantly. This integration fosters proactive communication, allowing you to address customer queries, provide product assistance, and resolve issues. Further, these integrations respond to customers instantly in a personalized way, making them more human-like, which leads to enhanced customer satisfaction, trust, and loyalty. 

Best Practices for Implementing integration with third party tools in E-commerce 

1. Vendor Evaluation 

Before choosing a third-party integration, it is advisable to thoroughly assess the vendor reputation and compatibility of the app to minimize the risk of reliability issues or unreliable service. 

2. Compatibility and Scalability 

Some third-party integrations do not work well with some e-commerce platforms. It is imperative to select third-party tools that seamlessly work with your e-commerce platform, ensuring a smooth integration process. It should also be scalable when you expand your business and customer base, accommodating future business growth. 

3. Security Measures 

How your e-commerce site handles customer data impacts customers’ trust. So, it is vital to prioritize tools with robust security features to protect customer data, ensuring compliance with data privacy regulations. 

4. Thorough Testing 

Poor integration or compatibility issues can lead to a bad user experience. So, it is essential to conduct comprehensive testing to identify and rectify bugs, errors, or compatibility issues before deploying the integration. 

5. Regular Updates and Maintenance 

Having the latest and greatest features and functionality is crucial for retaining customers and finding new ones. So, you must keep integrated tools up-to-date with the latest features, improvements, and security patches to provide a consistent user experience. 

6. Scalable Infrastructure 

Even if your third-party tools scale well with your growth, you cannot leverage them, unless you have the infrastructure. So, designing an integration infrastructure that can accommodate increased transaction volumes, user traffic, and data flow is vital. 

7. Documentation and Training 

The IT teams need a clear understanding of the third-party tools to ensure good maintenance and management of these integrations. Providing clear documentation and training on implementation and ongoing management of integrated tools ensures that. 

8. Monitoring and Analytics 

With updates and scaling, 3PT can run into issues and lag in performance. It is indispensable to monitor and track system performance using monitoring and analytics tools, identify the problems promptly, and gain insights for continuous refinement. 

9. Contingency Planning 

External factors can overwhelm third-party integrations. For instance, the holiday season can increase traffic quickly and slow down your integrations. Anticipating them and developing contingency plans to tackle downtime, data breaches, or other unforeseen issues help you address these disruptions effectively. 

10. Compliance with Regulations 

Third-party integrations designed for a specific country or region may not necessarily comply with regulations elsewhere. It is essential to ensure compliance with regulations concerning data protection and privacy laws to safeguard the business from legal repercussions. 

Conclusion 

In the ever-evolving e-commerce landscape, the integration of strategically important third-party tools emerges as a key ingredient for sustainable success and growth. By understanding 3PT integrations and implementing them judiciously, you can create a truly competitive digital presence. 

FAQs 

1. What is third-party involvement in e-commerce? 

In e-commerce, third-party involvement refers to the use of external tools (like payment gateways or live chat) provided by a third-party company in your online store for enhanced functionality and improved customer experience. These integrations are called 3PT or Third Party Tools, and they are offered by companies other than the makers of your e-commerce platform. 

2. What is integration with third-party tools? 

Integration with third-party tools involves adding functionality by installing external applications to your e-commerce website or application. These tools enhance user experience, boost overall performance, and increase user satisfaction. 

3. What is an example of a third-party eCommerce platform? 

BigCommerce is an example of a third-party e-commerce platform. It provides a comprehensive solution for online store management. It comes with various tools to build an e-commerce store, list products, market them, manage the sales and inventory, and offer customer support. Like most e-commerce platforms, it also enables you to integrate third-party tools and add functionality to user convenience. 

4. What is an example of a third-party system integration? 

An example of third-party system integration is linking your online store with a payment gateway like PayPal for seamless and secure transaction processing.