Arizon Digital Case Study: Burrow
Engineering Seamless Order Orchestration for a Direct-to-Consumer Powerhouse
Burrow, an innovative direct-to-consumer (D2C) furniture brand, is known for redefining the home shopping experience through stylish, modular designs and an exceptional omnichannel presence. As Burrow expanded its network of manufacturers, third-party warehouses, and marketplaces, it became clear that maintaining a seamless, touchless order flow across stakeholders was critical—not just for operational success, but for delivering the premium customer experience their brand promised.
Why Burrow Chose Arizon Digital
Burrow sought a partner who could think beyond technical integration and prioritize customer-centric operations. Arizon Digital’s consultative-first, tech-second approach resonated with Burrow’s leadership. We focused on understanding the full ecosystem—from manufacturers like Klaussner to fulfillment partners like Flexe and ShipBob—to craft an integration strategy that was scalable, resilient, and invisible to the customer. Our proven track record in solving multi-channel operational challenges with rugged, cloud-native solutions made us the ideal fit.
The Challenge: Fragmented order flow across multiple stakeholders
- Fragmented Order Flows: Managing orders from Burrow's site, Amazon, West Elm, and other marketplaces, each with distinct fulfillment paths.
- Inventory Traceability: Need to accurately track and route orders through multiple Flexe warehouses based on manufacturer origin.
- Real-Time Customer Updates: Ensuring customers received real-time shipping notifications, regardless of fulfillment partner.
- Data Complexity: Syncing Brightpearl, NetSuite, Kustomer CRM, Amazon Vendor Central (AVC), and warehouse partners through a unified integration platform.
- Scalability Requirements: Burrow’s rapid growth demanded a solution that could scale transaction volumes effortlessly without increasing operational overhead.
Solution: Touchless integration solution to enable real-time data flow across systems.
Working closely with Burrow's stakeholders, Arizon Digital engineered a cloud-native, touchless integration solution—built on our proprietary ADIS Platform hosted on AWS—to orchestrate real-time data flow across systems.
Key Solution Highlights:
- Unified Integration Backbone: Orders from Burrow's D2C site, Amazon, and retail partners flow seamlessly into NetSuite and Brightpearl, then to the correct fulfillment partner (Klaussner, Flexe, Shipbob) via automated EDI workflows.
- Dynamic Warehouse Assignment: Intelligent allocation rules route line items to specific Flexe warehouses based on manufacturer and location, ensuring precise fulfillment and shipping traceability.
- Real-Time Fulfillment Updates: Automatic ingestion and transformation of ASN (Advance Shipment Notice) data from Flexe, Klaussner, and Shipbob back into CRM and OMS platforms, keeping customers informed at every stage.
- Error Handling and Data Quality: Smart validations and focused exception alerts minimize operational disruptions and continually improve data accuracy over time.
- Scalable, High-Performance Architecture: Designed for high availability and built to scale alongside Burrow’s growing transaction volume.
- Fragmented Order Flows: Managing orders from Burrow's site, Amazon, West Elm, and other marketplaces, each with distinct fulfillment paths.
- Inventory Traceability: Need to accurately track and route orders through multiple Flexe warehouses based on manufacturer origin.
- Real-Time Customer Updates: Ensuring customers received real-time shipping notifications, regardless of fulfillment partner.
- Data Complexity: Syncing Brightpearl, NetSuite, Kustomer CRM, Amazon Vendor Central (AVC), and warehouse partners through a unified integration platform.
- Scalability Requirements: Burrow’s rapid growth demanded a solution that could scale transaction volumes effortlessly without increasing operational overhead.
Solution: Touchless integration solution to enable real-time data flow across systems.
Working closely with Burrow's stakeholders, Arizon Digital engineered a cloud-native, touchless integration solution—built on our proprietary ADIS Platform hosted on AWS—to orchestrate real-time data flow across systems.
Key Solution Highlights:
- Unified Integration Backbone: Orders from Burrow's D2C site, Amazon, and retail partners flow seamlessly into NetSuite and Brightpearl, then to the correct fulfillment partner (Klaussner, Flexe, Shipbob) via automated EDI workflows.
- Dynamic Warehouse Assignment: Intelligent allocation rules route line items to specific Flexe warehouses based on manufacturer and location, ensuring precise fulfillment and shipping traceability.
- Real-Time Fulfillment Updates: Automatic ingestion and transformation of ASN (Advance Shipment Notice) data from Flexe, Klaussner, and Shipbob back into CRM and OMS platforms, keeping customers informed at every stage.
- Error Handling and Data Quality: Smart validations and focused exception alerts minimize operational disruptions and continually improve data accuracy over time.
- Scalable, High-Performance Architecture: Designed for high availability and built to scale alongside Burrow’s growing transaction volume.
Results: Operational Automation and improved data quality
- Improved Operational Efficiency: Automated end-to-end order flows reduced manual intervention and accelerated order processing time across all channels.
- Enhanced Customer Experience: Real-time shipment updates and accurate warehouse tracking led to improved customer satisfaction and fewer service tickets.
- Optimized Fulfillment Strategy: Dynamic routing of inventory and orders across multiple warehouses minimized shipping times and logistics costs.
- Future-Proof Scalability: The cloud-native, modular design of the integration backbone ensures Burrow can continue expanding across new channels and geographies without technology limitations.
Arizon Digital delivered a modern commerce architecture that addressed core operational and customer experience challenges:
Conclusion
Arizon Digital’s approach enabled Burrow to streamline complex, multi-channel operations into a seamless, scalable system. By automating workflows, improving data visibility, and reducing operational friction, we helped Burrow focus on delivering exceptional customer experiences while supporting their rapid growth. With a strong foundation in place, Burrow is now equipped to scale confidently across channels and markets.
© Copyright 2021. All Rights Reserved
