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Transforming Multi-Store Operations with a Modern Commerce and Quote Management Solution

Client Overview

Transforming Multi-Store legacy enterprise into eCommerce cloud for a Fast-Growing RetailerBelami is a fast-growing retailer with over 45 storefronts across regions. To meet the demands of a modern eCommerce business and expand its digital presence within the home improvement industry, Belami set out to replace its outdated systems with a forward-looking eCommerce solution that unified branding, boosted performance and seamlessly integrated with Microsoft Business Central.
Belami chose Arizon Digital, for their Consulting-First Approach. Rather than jumping into technology decisions, we began with a deep dive into the client’s operational, data, and customer experience pain points. This consulting-first, tech-second engagement model centered on measurable impact provided a detailed analysis of the technology investment that would be required to move to a new, industry-leading platform that could best support the business now and beyond.

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Site
https://www.belamiecommercesolutions.com/

Implementation
Replatforming BC Multistorefront on Catalyst Channel

Improvement to SEO metrics
+6% clicks for branded Queries
7%CTR

Website speed increase
8.5% Speed Increase
20% Cost Savings

Technology
BigCommerce Multistorefront
Catalyst Headless

The Challenges

1. Legacy Platform Limitations

  • Custom legacy platform :Existing solution was outdated, expensive to maintain, and Custom code made integrations and updates costly and slow to adapt
  • OMS & ERP Integration :Seamless connection for real-time inventory updates was lacking. Lack of seamless OMS and ERP integration and outdated architecture made real-time inventory and pricing updates for over 500,000 SKUs inefficient.
  • Multi-Region and Multi-Storefront :Over 45 storefronts required localized content, currencies, and shipping rules. Thousands of SKUs across regions led to real-time inventory accuracy challenges and operational bottlenecks.

2. Checkout and Quote Management Constraints

  • No ability for agents to create, manage, or adjust quotes for guest, B2B, or B2C users during the purchase process
  • Their existing eCommerce setup lacked a way for agents to adjust pricing dynamically at checkout, preventing them from matching customer expectations in real time and often resulting in lost sales opportunities
  • Reliance on manual post-purchase adjustments, slowing the buying process and increasing friction for high-intent customers

Our Solution

1. Modern Commerce Infrastructure

Arizon Digital delivered a modern commerce architecture that addressed core operational and customer experience challenges:

  • Inventory Accuracy & Visibility : Integrated real-time inventory sync across all storefronts, ensuring customers and internal teams had access to the most accurate stock data at all times.
  • Streamlined Pricing for Dealer Networks : Built custom logic to support complex, tiered pricing models based on user type and location, reducing manual errors and pricing delays.
  • Localized Experience at Scale :Enabled localized content, shipping, and tax rules for 45 storefronts—without duplicating effort or infrastructure.
  • Backend System Integration : Seamless connection to ERP, PIM, and reporting systems (Akeneo PIM, Algolia Search, Workato, and Microsoft Azure) ensured unified operations and business insights.

2. Request a Quote System & Real-Time Agent Enablement

A core innovation of the project was the deployment of a purpose-built Request a Quote system:

  • Real-Time Quote Adjustment :Agents were empowered to modify and approve quotes dynamically during an active customer transaction—allowing real-time pricing negotiation without delaying the purchase.
  • Centralized Quote Management Dashboard : Agents could create and manage quotes for guests, B2B, and B2C customers through a secure, easy-to-use dashboard. Actionable insights enabled agents to tailor offers based on customer tier, engagement history, and pricing strategies
  • Custom Pricing Logic : Enabled tiered, dynamic pricing adjustments tied directly to customer groups or dealer levels.
  • Multi-Role Access Support : Designed with different access levels for Administrators, Sales Agents, and Customers to ensure controlled, secure quoting workflows.
  • Operational Efficiency : By integrating quoting into the active buying journey, manual follow-ups, external

Business Outcomes

  • Improved Conversion Rates : Moving quoting functionality outside of rigid checkout flows gave high-intent customers a seamless, personalized path to purchase.
  • Operational Efficiency Gains : Centralized quote and catalog management reduced internal overhead, streamlined order processing, and eliminated reliance on manual interventions.
  • Accurate Data and Smarter Decisions : Real-time integration between the front end and backend ERP systems ensured pricing, inventory, and order data were always synchronized.
  • Scalability for Future Growth : Headless architecture enabled the quick launch of new storefronts, rapid iteration of promotions, and scalable expansion without heavy development overhead.

Conclusion

This transformation enabled Belami to move beyond the constraints of legacy infrastructure and enter a new era of digital commerce agility. By aligning operational efficiency with an optimized customer experience, Arizon Digital delivered a future-ready multi-store solution. Our tailored Request a Quote implementation reflects our belief that real results begin with understanding the business model—not just deploying technology. This project showcases Arizon Digital’s ability to blend consulting insight, UX strategy, and technical depth to solve complex eCommerce challenges with measurable impact.