Arizon Digital Case Study : DeSantis Holsters
Engineering Product Discovery at Scale for B2C and Dealer Success
DeSantis Holsters is a premier American manufacturer of high-performance holsters, proudly serving both retail customers and a national network of firearm dealers. With a reputation for craftsmanship and innovation, DeSantis needed its digital commerce experience to match the precision of its products—especially in how customers searched for and selected holsters based on specific firearm models.
Why DeSantis Chose Arizon Digital
DeSantis Holsters has worked with Arizon Digital since 2017 and recognizes our deep understanding of B2B and B2C eCommerce challenges, particularly within complex, high-SKU product environments. What stood out to the DeSantis team was our ability to listen first, identify root causes, and propose tailored solutions—not off-the-shelf fixes. With a proven track record of solving platform limitations through custom engineering, Arizon brought a strategic, agile approach that aligned with DeSantis’ long term goals of operational efficiency, scalability, and enhanced customer experience.
The Challenge : Scaling Product Discovery Beyond Platform Limits
With thousands of SKU combinations and a catalog structured around firearm Make and Model, DeSantis faced a critical constraint :
- The need to display holster recommendations based on user-selected Make and Model
- 800–900 variations per product, exceeding the native platform’s 600-variant limit
- Difficulty in guiding users through product discovery without overwhelming the interface
- A fragmented shopping experience that slowed conversions and created data inconsistencies
This technical bottleneck limited both user experience and scalability, especially as product options expanded.
The Solution : Custom Application to Power Make & Model Selection
Arizon Digital engineered a bespoke application tailored specifically for DeSantis Holsters’ unique needs. Rather than relying on rigid platform constraints, we focused on solving the underlying business problem with a solution built around the customer journey.
Key Features of the Solution :
- Dynamic Make & Model Selector : An intelligent interface where shoppers simply choose their firearm’s Make and Model, and the app instantly filters and displays compatible holsters eliminating returns due to product mismatch.
- SKU Limitation Bypass : By offloading the variant logic from the platform to a custom application layer, we overcame the platform’s built-in 600 SKU limit per product.
- Seamless Integration : The tool was embedded directly into the storefront experience, maintaining branding and UX consistency and performance users expected.
- Dealer-Ready Scalability : The solution positioned DeSantis to better support both B2C and B2B user journeys through a single, unified system — whether a single buyer or a dealer placing bulk orders.
- Enterprise-Grade Infrastructure : Leveraging AWS services including EC2, RDS, and DynamoDB, we ensured the application was resilient, scalable, and secure. DeSantis now has a robust foundation that can handle future growth and seasonal traffic surges without sacrificing performance.
Results : From Friction to Efficiency
- Accelerated product discovery through guided selection flows
- Eliminated variant limitations without compromising SKU integrity
- Reduced friction at checkout, increasing both conversion rates and cart size
- Enabled scalability as the DeSantis catalog continues to grow with new Makes and Models
- Improved data accuracy by managing product associations programmatically
Why It Worked
At Arizon Digital, we lead with strategy. We applied a Consulting-first mindset to uncover the root issue built around business logic and delivered a custom solution that extended the client’s platform capabilities without compromising performance. For DeSantis Holsters, it meant faster purchases, fewer headaches, and a site that truly works for their business logic.
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