Commerce Migration
Episerver to BigCommerce Migration
A structured migration approach that protects your data, preserves SEO equity, and launches with integrations in place.
Episerver — rebranded Optimizely — combines CMS and commerce into a platform whose complexity and operational overhead outpaces the needs of most mid-market businesses.
Why migrate?
When Episerver stops enabling growth and starts limiting it
Episerver was architected for organizations that needed tightly coupled content and commerce management, but running it at mid-market scale requires sustained .NET development investment and infrastructure management that many teams struggle to resource. As Optimizely has shifted focus toward its experimentation and CMS products, the commerce module has received less roadmap investment relative to purpose-built commerce platforms. BigCommerce offers a composable alternative with a mature headless API layer that can integrate with best-of-breed CMS tools without the monolithic overhead.
Migration considerations
- Data migration scope: products, customers, orders, content
- SEO continuity: URL mapping and redirect strategy
- Integration dependencies: ERP, OMS, CRM connections
- Cutover risk and rollback planning
- Team training and operational readiness
How Arizon Digital approaches it
A migration structured around business continuity, not just technical completion
Every migration Arizon Digital executes follows a structured process — from current-state assessment and redirect mapping to data validation, integration testing, and post-launch monitoring. Nothing gets handed off at go-live.
Assessment & planning — current state audit, redirect mapping, integration dependency review
Data migration & validation — structured export, transformation, and validation against source
Integration setup — ERP, OMS, and third-party systems connected before launch
Testing & cutover — full regression testing, performance validation, and managed go-live
Why Arizon Digital
Certified. Experienced. Accountable end-to-end.
Arizon Digital is a certified BigCommerce Partner with B2B specialization and 10+ years delivering commerce migrations — managing SEO continuity, data integrity, and integration readiness as core outcomes, not afterthoughts.
Ready to move off Episerver?
Arizon Digital has executed migrations from Episerver to BigCommerce and a wide range of other platform transitions — with SEO continuity, data integrity, and integration-ready launches as non-negotiable outcomes.