Headless Commerce is an ideal architecture for companies that want flexibility and scalability on their eCommerce platform. Today companies are investing heavily in content as well as backend eCommerce functionality to provide a seamless shopping experience and the strategy being adopted to achieve this is Headless commerce. Headless commerce separates the front-end content presentation layer from the back-end eCommerce solution that manages the eCommerce functionality. This means that you can utilize any frontend technology of choice to deliver high-quality content experiences, and plug in an eCommerce solution on the backend that manages all commerce functionality.
Arizon Digital’s Headless commerce solutions enable companies to decouple the UI from the content, which is effectively managed in the backend. These layers interact by means of API calls, and this allows them to be managed, modified and optimized independent of each other.
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